The Purpose of Market Segmentation Is to Respond More Effectively

question 192

Multiple Choice

The purpose of market segmentation is to respond more effectively to the wants of groups of potential buyers in order to

• A)maintain market share.
• B)increase sales and profits.
• C)assume social responsibility.
• D)use the firm's resources most efficiently.
• E)provide the best quality products on the market.

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Definitions:

Absolute Threshold

The minimum stimulus intensity that an organism can detect at least 50% of the time.

Selective Attention

The process by which a person focuses on one or a few sensory inputs while ignoring other stimuli.

Perceptual Set

A tendency to perceive or notice some aspects of the available sensory data and ignore others, influenced by expectations, emotions, and culture.

Expectancy Effect

The phenomenon where a researcher's expectations influence the outcome of a study.