The Third Step in Segmenting and Targeting Markets Is to __________

question 96

Multiple Choice

The third step in segmenting and targeting markets is to __________.

• A)group potential buyers into segments
• B)group product to be sold into categories
• C)select target markets
• D)develop a market-product grid and estimate size of the overall market
• E)take marketing actions to reach markets

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Definitions:

Risk-Free Return

The guaranteed return on an investment with zero risk of financial loss, typically associated with government bonds.

Standard Deviation

Standard deviation is a statistical measure of the dispersion or variability of a set of data points, commonly used to quantify the risk associated with an investment's return.

Dollar-Weighted Return

is a method for calculating the return on an investment, taking into account the timing of cash flows into and out of the investment, often used to measure the performance of a portfolio.

Dividend

A portion of a company's earnings distributed to shareholders, usually in the form of cash or additional shares.