Four General Categories Used to Segment Consumer Markets Are Geographic

question 201

Multiple Choice

Four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, __________, and behavioral segmentation.

• A)supplier segmentation
• B)demand segmentation
• C)regional segmentation
• D)psychographic segmentation
• E)NAICS code segmentation

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Definitions:

Stressor

A stressor refers to any event, situation, or other stimuli that causes stress to an individual.

Victims of Bullying

Individuals who experience aggressive and unwanted behavior from others that involves a real or perceived power imbalance.

Victims of Mobbing

Individuals who suffer from being targeted by hostile and unethical behavior from a group, often in the workplace, leading to emotional and psychological distress.

Powerless

Lacking the ability, strength, or authority to act or influence one's circumstances or the actions of others.