Which of the Following Statements About Market Segmentation Is Most

question 70

Multiple Choice

Which of the following statements about market segmentation is most accurate?

• A)Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B)Both consumer markets and organizational markets use demographic, geographic, and behavioral criteria to aid in segmentation.
• C)Psychographic criteria are as important in segmenting organizational markets as they are in segmenting consumer markets.
• D)Organizational markets use completely different selection criteria from consumer markets since organizational markets include non-profit organizations.
• E)The greatest difference in market segmentation strategies between consumer and organizational markets is the degree of profit.

---

Definitions:

Drug Patent

Legal protection granted to the inventor of a new pharmaceutical, allowing exclusive rights to manufacture and sell the drug for a certain period.

Marginal Revenue

The additional revenue that a producer receives from selling one more unit of a good or service.

Marginal Cost

The cost incurred by producing one additional unit of a good or service.

Lack of Response

The absence of a reaction or reply to a communication or situation, often indicating disinterest or avoidance.