In Developing a Marketing Strategy for the Recently Released Nike

question 155

Multiple Choice

In developing a marketing strategy for the recently released Nike Air Jordan XVII with a price tag of $200, Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of

• A)selecting target market segments to reach.
• B)forming products to be sold into groups.
• C)developing a market-product grid and estimating size of markets.
• D)taking marketing actions to reach target markets.
• E)forming prospective buyers into segments.

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Definitions:

Mental Processes

Internal, cognitive activities that are involved in acquiring, processing, and storing information.

Generative

Capable of producing or creating something new or different, often in a way that is automatic or self-sustained.

Extraterrestrials

Beings that originate outside Earth and its atmosphere, often speculated about in the context of life existing on other planets or in outer space.

Symbolic

Relating to symbols or the use of symbols to represent ideas or concepts rather than literal meanings.