The Place a Product Occupies in Consumers' Minds on Important

question 215

Multiple Choice

The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as

• A)product perception.
• B)relative positioning.
• C)competitive positioning.
• D)product positioning.
• E)selective perception.

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Definitions:

Linking Value

The process or benefit of connecting brands or products with consumers’ personal values, identities, or lifestyles, enhancing brand loyalty and engagement.

Use Value

The usefulness of a good or service as determined by its ability to satisfy needs or wants, as opposed to its exchange value or price in the market.

Properly Positioned

describes when a product, service, or brand is effectively marketed to appeal to its target audience or market segment.

Brand Promise

A statement or commitment made by a brand to its customers, indicating what they can consistently expect from its products or services.