Perceptual Map Refers to

question 11

Multiple Choice

Perceptual map refers to

• A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B)a framework used to demonstrate the growth or decline of specific market segments within an organization.
• C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand.
• D)a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
• E)a product differentiation table that allows a firm to identify specific product features and their corresponding market share.

---

Definitions:

High Probability

A situation or event that has a strong likelihood of occurring.

Information Processing Style

The mental approach or strategy an individual uses to collect, interpret, and understand information.

Intuitive

Characterized by the ability to understand or know something immediately based on instinctive feelings rather than conscious reasoning.

Thinking

The process of considering or reasoning about something.