A Graph Displaying Consumers' Perceptions of Product Attributes in Two

question 174

Multiple Choice

A graph displaying consumers' perceptions of product attributes in two dimensions is referred to as a

• A)payoff table.
• B)growth matrix.
• C)market-product grid.
• D)perceptual map.
• E)consumer preference matrix.

---

Definitions:

OB Anchors

Represents the foundational principles or assumptions that guide the study and practice of organizational behavior, including the importance of evidence-based management and the recognition of individual differences.

Theory Development

The process of systematically formulating and organizing ideas to understand a particular phenomenon, often leading to hypothesis testing and further research.

Ethnic Group

A community of people who share cultural traditions, language, or heritage, often distinguishing them from other groups.

Workforce Diversity

This refers to the inclusion of individuals with a broad range of characteristics, such as race, gender, ethnicity, age, sexual orientation, and physical abilities, within a workplace.