Grape-Nuts Was One of the First Cereals Post Cereal Company

question 152

Multiple Choice

Grape-Nuts was one of the first cereals Post Cereal Company ever marketed.It scores well in brand-awareness, but recently its sales have been steadily declining.Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first

• A)update the flavor of the cereal by making it slightly sweeter.
• B)increase the amounts spent on advertising and promotion.
• C)do marketing research to identify where needs were not being satisfied.
• D)hire additional salespeople who were younger and more assertive.
• E)realign Grape-Nuts as a star and increase production.

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