The Purpose of Nielsen's A2/M2 Initiative Is to

question 88

Multiple Choice

The purpose of Nielsen's A2/M2 initiative is to

• A)expand its scope to include the effectiveness of online college courses.
• B)expand its scope to include satellite radio programming.
• C)measure all types of TV viewing behavior from a variety of sources.
• D)expand its business to a global market through use of the Internet.
• E)ultimately gain access to every American home that owns a television, cell phone, or computer.

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Definitions:

Fixed Action Pattern

An instinctive response that the presence of an effective sign stimulus releases.

Cellular Modification Theory

The view that learning permanently alters the functioning of specific neural systems.

Neural Circuits

Networks of neurons that work together to execute a specific function or process.

Neural Changes

Refers to the alterations in the structure, function, or chemistry of nerve cells (neurons) in the brain and nervous system, often as a result of learning, experience, or injury.