Which of the Following Statements Concerning Ethnographic Research Is Most

question 119

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A)Ethnographic research was specially designed to use in global markets to help marketers understand cultural diversity.
• B)Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C)Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.
• D)Ethnographic research uses anthropologists and other trained researchers to observe consumers in their natural use environment.
• E)Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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Definitions:

Satisfying Outcomes

Outcomes that fulfill or exceed the expectations of an individual, leading to contentment or happiness.

Behaviors

The observable actions, reactions, or conduct of an individual or group in response to external or internal stimuli.

Frustrating Outcomes

Results of actions that cause annoyance or disappointment due to failure to satisfy needs or expectations.

Aversive Conditioning

Aversive conditioning is a type of behavior conditioning where a noxious stimulus is associated with undesirable behaviors to reduce their occurrence.