A Disadvantage of Mall Intercept Interviews Is

question 157

Multiple Choice

A disadvantage of mall intercept interviews is

• A)their difficulty in finding qualified interviewers to work at relatively low salaries.
• B)their lack of reliability due to changes in customer traffic during holidays.
• C)they create ill will with shoppers who are in hurry or looking for a relaxing mall experience.
• D)the people selected may not be representative of the targeted consumers.
• E)people only participate if they think they will receive something in return, so their answers are often biased.

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Definitions:

Convergent

Pertaining to a tectonic boundary where two or more lithospheric plates move toward each other, commonly resulting in mountain formation, earthquakes, and volcanic activity.

Transform

Relates to a type of plate boundary where two tectonic plates slide past each other horizontally, often causing earthquakes.

Mid-Ocean Ridges

Underwater mountain ranges formed by plate tectonics, where new oceanic crust is created by volcanic activity along divergent plate boundaries.

Asthenosphere

The highly viscous, mechanically weak, and ductilely deforming region of the upper mantle of the Earth.