Lost-Horse Forecasting Involves

question 192

Multiple Choice

Lost-horse forecasting involves

• A)admitting that the actions you have taken in the past have failed and removing those and similar actions from you list of alternatives.
• B)starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.
• C)making decisions without any intervening steps.
• D)following a prescribed set of "directives" established before the research was even begun.
• E)always selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.

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Definitions:

Peripheral Route

A method of persuasion that relies on superficial cues rather than the substantive quality of the argument.

Depth Interviews

Qualitative research methods involving detailed, one-on-one interviews to explore deeper insights into opinions, experiences, or motivations.

Sensitive Issues

Topics or subjects that require careful handling due to their potential to provoke emotional responses or controversy.

Image Restoration Theory

A theory that outlines strategies and tactics individuals or organizations can use to repair their public image following a crisis or scandal.