A Survey of Buyer' Intentions Forecast Involves

question 43

Multiple Choice

A survey of buyer' intentions forecast involves

• A)starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.
• B)making decisions without any intervening steps.
• C)asking prospective customers if they are likely to buy the product during some future time period.
• D)asking the firm's salespeople to estimate sales during a coming period.
• E)always selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.