Penningtons Superstore, Which Specializes in Plus-Size Fashions for Women, Wanted

question 184

Multiple Choice

Penningtons Superstore, which specializes in plus-size fashions for women, wanted to see if it should add a line of plus-size junior wear.The following statement reflects which step in the marketing research process? "To see which is more effective, offering products for this market in our current stores or opening separate stores targeted directly to the teenage market, let's distribute questionnaires to current shoppers and solicit their opinions, set up some focus groups with plus-size teens, and locate any relevant secondary research."

• A)define the problem
• B)develop the research plan
• C)collect relevant information
• D)develop findings and recommendations
• E)take marketing actions

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Definitions:

External Dimensions

Factors outside an individual or organization that can affect performance, strategy, or operations, such as economic conditions, societal trends, or technological advancements.

Candor

The quality of being open, honest, and straightforward in expression.

Risk Taking

The act of engaging in actions or decisions that involve uncertainty and the potential for negative outcomes in hopes of achieving beneficial results.

Reforming

The process of making changes to something with the intention of improving it.