A New Field of Marketing That Studies the Brain and Its

question 20

Multiple Choice

A new field of marketing that studies the brain and its response to marketing stimuli is referred to as

• A)extrapolation.
• B)hypothesizing.
• C)neuromarketing.
• D)deduction.
• E)conjecture.

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Definitions:

Survivor Resiliency

The ability of a person to recover, adapt, or thrive after a traumatic or difficult experience.

Severe Stress

A high level of strain or tension resulting from adverse or demanding circumstances.

Punished

The application of a consequence that reduces the likelihood of a behavior being repeated in the future.

Obsession

An unhealthy and compulsive preoccupation with something or someone.