What Type of Marketing Uses High-Tech Brain Scanning Instruments to Record

question 195

Multiple Choice

What type of marketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli (package designs, brand logos, fragrances, TV ads, and so on) via the five senses (sight, sound, smell, touch, and taste) .

• A)subliminal marketing
• B)permission marketing
• C)tenet marketing
• D)optimization marketing
• E)neuromarketing

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