Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 72

Multiple Choice

Marketers are increasingly using online surveys to collect primary data.The reason:

• A)response rates are higher because consumers do not feel intimidated.
• B)quality of responses are better in online surveys than they are in questionnaires.
• C)most consumers have an Internet connection and an e-mail account.
• D)consumers rarely view e-mail surveys as junk mail and reframe from blocking pop-ups.
• E)consumers want to be helpful so they complete the survey multiple times.

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