Mall Intercept Interviews Refer to

question 74

Multiple Choice

Mall intercept interviews refer to

• A)impersonal data collection methods in strip shopping malls.
• B)personal interviews of consumers visiting shopping centers.
• C)interviews with mall management about shopper behavior.
• D)interviews with mall security about shoplifting.
• E)telephone interviews with consumers about their shopping center habits.

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Definitions:

Syllogism

A form of reasoning in which a conclusion is drawn from two given or assumed propositions (premises), each sharing a common or middle term not present in the conclusion.

Reasoning

The mental process of generating conclusions, judgments, or inferences based on premises or evidence.

Plausible

Appearing reasonable or probable; believable or credible.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.