When a Marketing Manager Begins Asking "What If" Questions to Determine

question 144

Multiple Choice

When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits, she is performing a(n) __________ analysis.

• A)marketing
• B)environmental
• C)structured
• D)profitability
• E)sensitivity

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Definitions:

Empiricism

Use of objective observations to answer a question about the nature of behavior.

Empirical Evidence

Evidence that is based on observation, experience, or experiment, rather than theory or pure logic.

Intuition

The ability to understand or know something immediately, without the need for conscious reasoning.

Availability

The degree to which resources, services, or supports are accessible and obtainable when needed.