Examlex
Analyzing data and presenting findings would take place during which stage of the five-step marketing research approach?
Representative Sample
A representative sample is a subgroup of a population selected for research, which accurately reflects the characteristics of the larger group, ensuring the results are generalizable to the broader population.
Larger Population
A larger population refers to a significant number of individuals or entities in a specified area or group, often considered in statistical analyses.
Population
All those in a group being studied, from which samples may be drawn. Except for national studies, this does not refer to a country’s whole population.
Interviewed
The process of being asked questions by an interviewer, typically for the purposes of gathering information, assessment, or evaluation.
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