The Strategy Used by Firms That Have as Many Different

question 85

Multiple Choice

The strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business is referred to as a(n)

• A)ethnocentric orientation.
• B)multidomestic strategy.
• C)transnational marketing.
• D)polycentric marketing.
• E)multi-market strategy.

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Definitions:

Kentucky Fried Chicken

A global fast-food restaurant chain that specializes in fried chicken, commonly known by its acronym KFC.

Vertical Merger

The combination of two or more companies at different stages of production in the same industry.

Horizontal Merger

A business consolidation that occurs between firms operating in the same industry, often to increase market share.

Per Se Violation

A violation that is inherently illegal, without need for further examination of its effects or intentions, especially in antitrust law.