Global Marketing Strategy Refers to

question 17

Multiple Choice

Global marketing strategy refers to

• A)the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redefine their target markets instead.
• B)the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources towards customer education.
• C)the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
• D)the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through the host nation's established infrastructure.
• E)the strategy currently used by most U.S.domestic firms that when entering a new international market to select products that require the least amount of product adaptation or consumer education.

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Definitions:

Instrumentality

A belief or expectation that a particular level of performance will lead to specific outcomes or rewards.

Utility Reactions

The perceived usefulness and the positive or negative responses of individuals towards a particular intervention or program.

Return on Expectations

A measurement of the success of a project or investment based on the fulfillment of the stakeholders' initial expectations and objectives.

Perceived Support

The degree to which individuals believe their organization or social network provides them with assistance, care, and encouragement.