Global Marketing Strategy Refers to

question 17

Multiple Choice

Global marketing strategy refers to

• A)the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redefine their target markets instead.
• B)the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources towards customer education.
• C)the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
• D)the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through the host nation's established infrastructure.
• E)the strategy currently used by most U.S.domestic firms that when entering a new international market to select products that require the least amount of product adaptation or consumer education.

Analyze the complexities and failures of treaties and agreements in U.S. history.

Examine the effects of colonialism on native cultures and traditions.

Identify modern manifestations of historical labor practices.

Assess the human cost of forced relocations and migrations.

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Definitions:

Physical Harm

Damage or injury to a person's body.

Legal Assent

An agreement to enter into a contract that is recognized by law, marked by the understanding and agreement to the terms by all parties involved.

Contract Dispute

A disagreement between parties regarding the terms, performance, or understanding of a contract.

Undue Influence

A legal term referring to an improper or excessive pressure on someone, influencing their decision or consent in a transaction or legal agreement.