Global Consumers Refer to

question 72

Multiple Choice

Global consumers refer to

• A)consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services.
• B)customers within a nation who consider the entire globe their personal marketplace basing their purchases on product value.
• C)all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
• D)consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits, from products or services that reflect their individual cultures.
• E)multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they go to market.

---

Definitions:

Marginal Cost

The extra financial burden of producing an additional unit of a product or service.

Profits

The financial gain received by a business after subtracting the total costs from the total revenues generated through its operations.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in its price.

Marginal Cost

The additional cost of producing one more unit of a product or service.