USAppliance Manufacturers Find That Different Customs About Shopping Must Be

question 76

Multiple Choice

U.S.appliance manufacturers find that different customs about shopping must be used to determine product design.For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily.Furthermore, Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom.Other regions use their appliances differently and have other different product demands.Given this information, you should conclude U.S.appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

• A)ethnocentric
• B)multidomestic
• C)transnational
• D)polycentric
• E)international

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Definitions:

Conversion Cost

The combined costs of direct labor and manufacturing overheads that are incurred to convert raw materials into finished goods.

Work In Process

Inventory that includes items in production but not yet completed, representing a stage between raw materials and finished goods.

Unit Conversion Cost

The cost associated with converting raw materials into a finished product on a per-unit basis.

Equivalent Units

A concept used in cost accounting to express the amount of work done in terms of fully completed units of output during a period.