A Global Brand Is a Brand Marketed Under the Same

question 151

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.Global brands have the same product formulation or service concept, deliver the same benefits to consumers, and use consistent advertising across multiple countries and cultures.However, adaptations of global brands are made

• A)if required by government regulations in the host market, but for no other reason.
• B)only in its initial introduction into a market and only until the brand is recognized.
• C)by domestic competitors causing brand confusion and loss of market share.
• D)only when necessary to better connect the brand to consumers in different markets.
• E)when there is a serious drop in market share.

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Definitions:

Disclosure

The action of making new or secret information known, often required in legal and financial transactions to ensure transparency.

Dodd-Frank Act

Comprehensive financial reform legislation passed in 2010 in the United States to enhance financial stability and consumer protection.

SEC Authority

The legal power granted to the U.S. Securities and Exchange Commission to regulate and supervise the securities industry, including enforcing laws against market manipulation and fraud.

Whistleblowing

The act of exposing any kind of information or activity that is deemed illegal, unethical, or not correct within an organization.