FIGURE 7-4 -The Eiffel Tower in France and the Parthenon in Greece

question 69

Multiple Choice

FIGURE 7-4
-The Eiffel Tower in France and the Parthenon in Greece shown above in Figure 7-4, evoke strong feelings from consumers within these respective countries.As a result, marketers must be mindful in accessing the meaning of these __________ to consumers of a specific country.

• A)symbols
• B)secret codes
• C)back translations
• D)semantic symbolisms
• E)linguistic exchanges

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Definitions:

U.S. Marine Corps.

A branch of the United States Armed Forces responsible for providing power projection, using the mobility of the U.S. Navy to rapidly deliver combined-arms task forces.

Distributor

A type of reseller or marketing intermediary that resells manufactured products without significantly altering their form. Distributors often buy from manufacturers and sell to other businesses like retailers in a B2B transaction.

Supermarkets

Large retail stores offering a wide variety of food and household products, organized into aisles.

Straight Rebuy Order

A routine purchase transaction in which a business reorders a product without any modifications to the specifications or terms.