June Golden Is Part of the Buying Center for a Large

question 82

Multiple Choice

June Golden is part of the buying center for a large manufacturer.Her field of expertise is logistics and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway (a very large trucking firm) regularly buys June's secretary lunch.The representative does this because he views the secretary as a(n) __________ and he wants to be sure that information about his company reaches June.

• A)gatekeeper
• B)decider
• C)influencer
• D)obstructionist
• E)power-broker

---

Definitions:

Fundraising Event

A planned activity aimed at generating financial support for a cause or organization.

Sales Team Meeting

A gathering of a company's sales department to discuss strategies, review performance, and set goals.

Preferred Channel

The most desired or effective method of communication for reaching an audience, such as email, social media, in person, etc.

External Communication

The process of exchanging information between an organization and external entities such as customers or partners.