In the __________, Users, Influencers, or Deciders in the Buying

question 120

Multiple Choice

In the __________, users, influencers, or deciders in the buying center want to change product specifications, price, delivery schedule, or suppliers.

• A)new buy
• B)straight rebuy
• C)modified rebuy
• D)buy class
• E)make-buy

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Definitions:

Local Markets

Regional or community-based marketplaces where goods and services are traded, often influenced by local demand and supply.

Geocentric View

An outlook in international business where a company sees the entire world as a potential market and strives to develop products or services that appeal globally.

Transnational Strategy

A business approach that involves operating globally while remaining responsive to local needs and conditions.

Divestiture

Divestiture is the process of selling off or disposing of an asset or division of a company as a strategic business decision.