When Lands' End Shipping Boxes Without Evaluating or Changing Specifications

question 66

Multiple Choice

When Lands' End shipping boxes without evaluating or changing specifications, it would most likely be an example of a

• A)new buy.
• B)modified rebuy.
• C)conditional rebuy.
• D)make-buy.
• E)straight rebuy.

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Definitions:

Demand

The desire and ability of consumers to purchase goods or services at a given price level.

Demand

The willingness and ability of consumers to purchase goods or services at a given price.

Price

The total money amount demanded for the purchase of a service or good.

Product

An item offered for sale which can be a good, a service, or an idea.