Which of the Following Statements Accurately Characterizes Buying Behavior in Organizational

question 128

Multiple Choice

Which of the following statements accurately characterizes buying behavior in organizational markets?

• A) Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes.
• B) Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced.
• C) Fewer customers typically exist in organizational markets than in consumer markets.
• D) Purchase orders much more frequent but they are usually small.
• E) Forecasting is not as important in organizational buying as in consumer buying.

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Definitions:

Gamification

The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Catalog Marketing

A retail sales technique used to group many items together in a printed piece or an online store.

Retailers

Businesses that sell products or services directly to consumers, usually in small quantities.

Retail

The sale of goods or services directly to consumers for personal use.