June Golden Is Part of the Buying Center for a Large

question 82

Multiple Choice

June Golden is part of the buying center for a large manufacturer.Her field of expertise is logistics and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway (a very large trucking firm) regularly buys June's secretary lunch.The representative does this because he views the secretary as a(n) __________ and he wants to be sure that information about his company reaches June.

• A)gatekeeper
• B)decider
• C)influencer
• D)obstructionist
• E)power-broker

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Definitions:

Neurons

Cells in the nervous system specialized for the transmission of information via chemical and electrical signals.

Occipital

Pertaining to the occipital lobe, a region of the brain located at the back of the head that is responsible for processing visual information.

Cerebral Cortex

The brain's outermost layer responsible for higher-order brain functions such as sensory perception, cognition, and motor control.

Facial Muscle Movements

Contractions and relaxations of muscles in the face, responsible for creating facial expressions.