Consideration Set Refers to

question 100

Multiple Choice

Consideration set refers to

• A)the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
• B)the group of brands a consumer would consider acceptable from among all the brands in the product class.
• C)the group of brands of which a consumer is aware.
• D)all possible substitutes that may satisfy a consumer's needs regardless of the product class.
• E)those product alternatives a consumer has considered but deemed unacceptable.

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Definitions:

Psychodynamic Self

A concept in psychology that encompasses the dynamic, internal processes, motivations, and conflicts within the individual as influenced by unconscious factors.

Self-Affirmation

is the practice of reminding oneself of personal values and strengths in order to maintain a positive self-image and cope with threats to one's self-concept.

Achievement Motivation

The drive or desire for success and accomplishment, often pushing individuals to attain higher levels of performance.

Self-Verification

The theory suggesting individuals seek to confirm their self-concept by encouraging others to see them as they see themselves.