NetJets Is a Company That Offers 1/16 or More Ownership

question 56

Multiple Choice

NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000.It gives the purchaser privacy, convenience, and flexibility as well as saves them time since the plane is available with four hours notice.This is a high-involvement purchase for most people because

• A)buying a jet is fun and challenging.
• B)buying a jet is only done once in a lifetime.
• C)the type of other investments one has can dictate how quickly you buy the jet.
• D)even fractional ownership in a jet is an expensive purchase for most people.
• E)it is important to find out where this jet can safely land before purchase.

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Definitions:

Cognitions

Mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Others' Experiences

The knowledge or insight gained from understanding or learning about the events, actions, or feelings that other people have undergone.

LaPiere's Study

A research project conducted in the early 1930s exploring the relationship between attitudes and behaviors, particularly in the context of prejudice and discrimination.

Elaboration Likelihood Model

A theory in social psychology that explains how the likelihood of elaboration, or the extent to which a person carefully processes a persuasive message, influences attitude change.