The Purchase of a Bottle of Water Is a Low-Involvement

question 300

Multiple Choice

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market challenger, Dasani brand water, instead of one of the numerous other brands displayed on retailers' shelves?

• A)make good use of Dasani stock-outs.
• B)make the purchase decision high involvement.
• C)offer coupons for Dasani bottled water.
• D)convince retailers to offer only Dasani water.
• E)simplify the packaging to lower costs and undercut competitors' sales.

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Definitions:

Administrative Expense

Expenses related to the general operation of a business, including executive salaries, legal and professional fees, and office supplies.

Variable Cost

Costs that fluctuate in direct proportion to changes in levels of output or activity within a business.

Fixed Cost

Expenses that do not change in total over a certain range of activity levels or time periods, such as rent, salaries, and equipment leases.

Administrative Expense

Costs associated with the general administration of a business, including salaries of senior executives, legal and financial fees, and other general expenses.