In an Attempt to Sell More Soft Drinks and Popcorn

question 71

Multiple Choice

In an attempt to sell more soft drinks and popcorn, a theater owner embedded very brief messages in the feature film.The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged consumers to 'Drink Coke' and to 'Eat Popcorn'.Research showed the messages were largely ineffective.This example suggests that

• A)selective perception over-rides advertising messages.
• B)selective exposure is difficult for marketers to surmount.
• C)subliminal messages may have limited effects on behavior.
• D)subliminal perception enables marketers to take advantage of consumers.
• E)the messages violated the concept of selective comprehension.

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Definitions:

Clitoris

A highly sensitive organ located at the front of the female vulva and involved in sexual pleasure.

Areolae

The pigmented areas surrounding the nipples of the breast, which can vary in size, color, and texture among individuals.

Labia Majora

The outer folds of skin surrounding the vulva in females, serving protective and sexual functions.

Sexual Excitement

The physiological and emotional state of arousal and anticipation that precedes sexual activity, characterized by increased heart rate, blood flow, and libido.