FIGURE 5-9 -In Figure 5-9 Above, What Approach Did Colgate Marketers Use

question 318

Multiple Choice

FIGURE 5-9
-In Figure 5-9 above, what approach did Colgate marketers use to encourage consumer towards its product?

• A)Change beliefs about the extent to which a brand has certain attributes.
• B)Change the perceived importance of attributes.
• C)Adding new attributes to the product.
• D)Develop automatic responses through repeated exposure.
• E)Reduce consumers risk and encourage purchases.

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Definitions:

Financial Crisis

A situation where financial assets suddenly lose a large part of their nominal value, impacting financial institutions and economies.

Toxic Assets

Financial assets whose value has significantly dropped and are difficult to sell, often related to mortgages, whose performance is worse than expected.

Mortgage Market

The market where lenders and borrowers come together to trade mortgages, which are loans secured by real property.

Housing Crises

A situation characterized by a severe shortage of affordable housing, leading to increased homelessness and financial strain on individuals and families.