The Ford Escape Hybrid SUV Was the First Type of SUV

question 87

Multiple Choice

The Ford Escape hybrid SUV was the first type of SUV on the market that uses electric and gas fuel rather than all gas.Ford has targeted not only men who are excited about technology, but also those who want to contribute to cleaner air.Ford has set a goal to attract 20,000 buyers a year for this model.Ford is trying to change consumer attitudes by

• A)changing beliefs about the extent to which a brand has a specific attribute.
• B)changing the perceived importance of a specific attribute.
• C)adding a new attribute.
• D)reducing perceived risk.
• E)providing stimulus generalization to prospective buyers.

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