Which of the Following Statements About Psychographics Is Most Accurate

question 234

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A)Psychographics is unable to provide accurate information about potential customers since the information is so subjective.
• B)Although helpful in segmenting markets at the most general level, psychographics is limited in its ability to identify specific target markets.
• C)Psychographics combines demographic data, psychological data, with the actual spending power of potential consumers.
• D)Psychographics combines psychology, lifestyle, and demographics.
• E)Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new markets rather than existing ones.

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Definitions:

Statistically Significant

A determination that a result from data analysis is unlikely to have occurred by chance, suggesting a real effect or difference is present.

Standard Deviations

A measure of the dispersion or variability within a set of numerical data, indicating how much variation there is from the average (mean).

Sample Averages

The mean value calculated from a sample set of data, representing the central tendency or typical value of that sample.

Mode

Mode refers to the most frequently occurring value in a set of data.