In the VALS System, Consumers Who Are Motivated by __________

question 190

Multiple Choice

In the VALS system, consumers who are motivated by __________ look for products and services that demonstrate success to their peers or to a peer group they aspire to.

• A)ideals
• B)achievement
• C)self-expression
• D)rewards
• E)success

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Definitions:

Paradoxical Conflict

A situation involving two opposite ideas or requirements that seem impossible but are potentially solvable or manageable.

Entrepreneurial Process

A sequence of steps taken by entrepreneurs to conceive, design, launch and manage a new business successfully.

Conservation

The practice of protecting, preserving, managing, or restoring natural environments and their inhabitants.

Opportunity-driven

A mindset or approach that focuses on identifying and exploiting new business or growth opportunities.