In the VALS System, Consumers Who Are Looking for Products

question 184

Multiple Choice

In the VALS system, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called the

• A)ideals-motivated group.
• B)achievement -motivated group.
• C)self-expression-motivated group.
• D)rewards and success motivated group.
• E)high-and low-resource group.

---

Definitions:

Postmodernism

An intellectual stance or mode of discourse defined by an attitude of skepticism towards what it describes as the grand narratives and ideologies of modernism, emphasizing plurality, ambiguity, and diversity.

Common Culture

Refers to the shared set of beliefs, values, customs, and practices that characterizes a group or society.

Societal Values

The principles and beliefs that are held in high esteem by a society or community, guiding behavior and judgment.

Postmodernity

A cultural, intellectual, or artistic state lacking a clear central hierarchy or end-point, often associated with skepticism of grand narratives and ideologies.