In the VALS System, Consumers Who Are Young, Enthusiastic, and Impulsive

question 7

Multiple Choice

In the VALS system, consumers who are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool are called

• A)strivers.
• B)believers.
• C)achievers.
• D)innovators.
• E)experiencers.

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Definitions:

Stereotyping

The act of ascribing fixed characteristics to a group of people, disregarding individual diversity.

Self-relevant Information

Information that is directly related to oneself or one's own experiences, often impacting cognitive processes and behaviors.

Possible Selves

The component of the self-concept that includes individuals' ideas about what they might become, what they would like to become, and what they are afraid of becoming.

Feel Bad

A general state of discomfort, sadness, or feeling upset, often in response to a particular situation or set of circumstances.