In the VALS System, Consumers Who Are Practical People Who

question 54

Multiple Choice

In the VALS system, consumers who are practical people who have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as __________.

• A)actualizers
• B)thinkers
• C)makers
• D)achievers
• E)innovators

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Definitions:

Privacy Salience

The degree to which privacy matters are prominent, noteworthy, or significant in the minds of individuals or in a given context.

Social Privacy

The aspect of an individual's privacy concerning the management and control of personal information shared in social networks and online platforms.

Affinity

A natural liking for or attraction to a person, place, thing, or idea, often because of perceived similarities or shared characteristics.

Altruistic

Motivated by or showing concern for the well-being of others, often characterized by selfless actions or behaviors that benefit someone else.