Each of the VALS Segments Exhibits Unique Media Preferences

question 256

Multiple Choice

Each of the VALS segments exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?

• A)experiencers
• B)believers
• C)makers
• D)achievers
• E)innovators

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Definitions:

Neutral

In investment terms, indicates a position or outlook on a stock or market where no significant movement in either direction (upward or downward) is expected in the near term.

Royalty Contracts

Agreements where the owner of a certain property, patent, copyrighted work, or trademark allows another party to use it in exchange for an agreed upon payment(s) or royalties.

Compensation Contracts

Agreements specifying the terms of pay and benefits for an employee or executive, which may include salary, bonuses, stock options, and other forms of compensation.

Accounting Standards Codification

The collection and organization of the authoritative accounting and reporting standards for U.S. GAAP (Generally Accepted Accounting Principles).