A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 28

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviors of others.Two aspects of personal influence that are important to marketing __________ and word-of-mouth activity.

• A)parental guidance
• B)peer pressure
• C)opinion leadership
• D)government regulation
• E)pricing levels

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Definitions:

Functional Approach

A methodology in business or research that focuses on the specific roles and activities within a system or organization.

Universal Process Approach

A methodology that assumes all businesses undergo similar processes and therefore can be improved or optimized through a set of standardized practices.

Behavioral Approach

A study or method focusing on observable behaviors and the ways in which learning occurs through interactions with the environment.

Risky R&D

Research and development activities characterized by high levels of uncertainty and potential for failure, but also the possibility of significant rewards.