Opinion Leaders Refer to

question 35

Multiple Choice

Opinion leaders refer to

• A)those individuals within an organization who have the deciding vote when there is a decision-making impasse.
• B)manufacturers, usually those that have the highest market share in the industry, who set prices based solely on hegemony.
• C)individuals who exert direct or indirect social influence over others.
• D)groups of buyers who through the size of their purchases affect where marketing dollars will be spent.
• E)groups of buyers who through the size of their purchases affect how quickly a product will travel through its lifecycle.