Word of Mouth Refers to

question 18

Multiple Choice

Word of mouth refers to

• A)advertising campaigns that rely solely on auditory messages such as radio or public service announcements rather than on print ads.
• B)subjective, often negative misconceptions that are passed from one person to another as the result of selective perception.
• C)the influencing of people during conversation.
• D)the intentional spreading of falsehoods to cause harm to a competitor, often preceding the introduction of a competitor's new product.
• E)a strategy used by firms, often immediately preceding the introduction of a new product, using hyperbole to highlight quality or attributes in order to gain brand awareness.