The Process by Which People Acquire the Skills, Knowledge, and Attitudes

question 78

Multiple Choice

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

• A)consumer acclamation.
• B)consumer socialization.
• C)consumer enculturation.
• D)purchasing socialization.
• E)purchasing enculturation.

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Definitions:

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual that are unique and relatively consistent over time and across situations.

Id

In psychoanalytic theory, the part of the mind in which innate instinctive impulses and primary processes are manifest.

Anger

is a strong feeling of displeasure and usually of antagonism, often resulting from a perceived wrong or injustice.

Unconscious

A part of the mind that contains desires, memories, and information that are not consciously accessible.