The Objective and Subjective Attributes of a Brand Consumers Use

question 121

Multiple Choice

The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as

• A)temporal states.
• B)antecedent states.
• C)information sources.
• D)evaluative criteria.
• E)the consideration set.

---

Definitions:

Better-Than-Average Effect

A cognitive bias where individuals overestimate their abilities, qualities, or positive attributes compared to others.

Personal Responsibility

The concept of being accountable for one's actions and accepting the consequences that come with them; underlines the importance of individual action in shaping one's life and society.

Secure Self-Esteem

A form of self-esteem that is stable and resilient to external conditions, reflecting a true and positive self-evaluation.

Accepts Himself

The recognition and acknowledgment of oneself with all strengths, weaknesses, successes, and failures.