Evaluative Criteria Refer to

question 285

Multiple Choice

Evaluative criteria refer to

• A)the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B)those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased decision.
• C)those attributes of a brand that are based exclusively on subjective criteria in order to avoid post-purchase anxiety.
• D)the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E)a list of product attributes from which a customer will not waiver regardless of additional incentives.

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Definitions:

Capital Lease

A lease classified as an asset on a company's balance sheet, indicating the lessee has ownership-like rights.

Present Value

is a financial calculation that determines the current value of future cash flows or income streams, discounted at a particular interest rate.

Lease Term

The lease term is the duration of time for which a lease agreement is effective, stipulating the period during which the lessee has the right to use the leased asset.

Economic Life

The period during which an asset is expected to be useful and economically viable.